Chris Evert for Hood Simply Smart

This is one I have been meaning to put up for awhile.  I worked on a production for Hood Simply Smart milk with Robert Adamo Photography featuring tennis star Chris Evert.  It was a production that consisted of both still photography and video.  The video portion was produced by Ronan P. Nagle the creator and executive producer of Storm Chasers  on the Discovery Channel.  The core of our crew consisted of Myself and Sean Deren sharing Digital Technician and first assistant duties.  Sean and I have worked together for years so needless to say we work very smoothly as a team.  In Addition we have both worked extensively with Photographer Robert Adamo in both capacities.  Rounding out the crew was Rummel Wagner as Key Lighting Grip and ninja services.  As my duties were on the still production crew the focus of allot of this post is that. 

          We shot for two days on location at Chrissie’s beautiful  Boca Raton home and one day in a studio.  One of the most difficult challenges of the production was the tight schedule that was necessary to efficiently conduct two separate productions in one location simultaneously with two separate crews and one creative team. 

On location this meant that both crews had to be relatively light and nimble without sacrificing production quality.  Both crews brought much experience and expertise in doing just that. 

Above: Sean putting the finishing touches on our rolling capture rig/camera cart.  All lighting gear was on wheels as well.

above: Rob executing product shot using a cannon 1ds mk2 tethered to Capture one pro running on a mac pro.  Lighting was mostly natural with white reflectors as needed and fill from an octabank and a beauty dish attached to profoto A packs on rolling high boy stands.

above: Ms. Evert and hair dresser.

above: Rob shooting Chris.  The bench was provided by my friend Flash Gorden from his company GreenBenches & More .

above: Product placement.

above: On this shot we used two shiny boards as edge lights reflecting the sun at her back and the octabank as front fill.

above: the electricity generator for both productions surprisingly quiet.

 

above: Rummel holds a white reflector to bounce sunlight on to Chrissie.

above: the video crew films a two camera shot of Chris Evert (out of frame) hitting tennis balls.

Below:  Studio brings other aspects to the production under a much more controlled environment.  Here we see the creative team watching the filming and making adjustments to the script and other components of the production in real time.

 

 

above: Chrissie getting her makeup touched up.

Ms. Evert performing her lines on a green screen.  As you will see if you visit the web site for Hood Simply Smart, many elements of both productions have been combined into a dynamic content rich web experience .

below: Rob shooting Chrissie with product.

 

above: part of the creative team looking on.

below: a shot that will become a website element.

  

above: We suspended a ball from a stand using a monofilament string.  The ball becomes slightly blurry due to it’s proximity to the lens and the fact that the camera is focused on Ms. Evert.

above: casual shots.

above: Rob and Chrissie.

click on this link (Hood Simply Smart) and see the website that all this produced.  It was a great experience and both crews worked very well together to create a successful production.  Everyone especially Ms. Chris Evert was wonderful and fun to work with.